Privacy Policy

Last updated: 18 May 2026

This Privacy Policy explains how WayToGrowServices ("we", "us", "our") collects, uses and protects information when you use the FreshFlow Pro website at waytogrowservices.com.

1. Who We Are

WayToGrowServices is the data controller for information collected through this website. We are based in Coventry, West Midlands, UK. You can contact us at support@waytogrowservices.com.

2. What Information We Collect

When you submit the free trial enquiry form, we collect:

• Your name
• Your restaurant or business name
• Your email address
• Your WhatsApp number (optional)
• Your plan preference and any message you include

We also collect basic analytics data (page views, session duration) through Google Analytics / Firebase Analytics, subject to your cookie consent.

3. How We Use Your Information

• To contact you about your FreshFlow Pro free trial
• To set up and support your FreshFlow Pro system
• To respond to any questions or support requests
• To improve our website and services (analytics only)

4. Legal Basis for Processing

We process your information on the basis of your consent (given when you submit the form) and our legitimate interest in responding to business enquiries.

5. How Long We Keep Your Data

We retain enquiry data for up to 2 years. If you become a customer, we retain your data for as long as the business relationship continues and as required by UK law.

6. Sharing Your Data

We do not sell, rent, or share your personal data with third parties for marketing purposes. We use Firebase (Google) to store submitted enquiry data securely. Firebase is GDPR-compliant and data is processed under Google's Data Processing Terms.

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Lodge a complaint with the ICO at ico.org.uk

To exercise any of these rights, email us at support@waytogrowservices.com.

8. Cookies

We use strictly necessary cookies for site functionality. With your consent (via the cookie banner), we may also load Google Analytics to understand how visitors use our site. You can withdraw consent at any time by rejecting cookies in the banner.

9. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes.

10. Contact

For any privacy-related questions, contact us at support@waytogrowservices.com or write to WayToGrowServices, Coventry, West Midlands, UK.